VW Manufacture Planning (SaaS)

Volkswagen’s global manufacturing planning teams rely on a dense, AG-Grid–based internal tool to coordinate the production lifecycle of new car models. As the user base expanded from, the existing UI became too slow, rigid, and error-prone. I was brought in to identify real workflow pain points and redesign key parts of the experience to make planning faster, clearer, and more reliable.

Client: Volkswagen / Bell & Hurry
Role: Lead UX Designer
Timeline: 8 weeks
Scope: Improving a Mission-Critical Table-Based SaaS

Key UX Challenges

The existing system suffered from legacy UI decisions, unclear data hierarchy, and overwhelming tables.

We wanted to modernize and streamline daily planning workflows without disrupting core business processes.

My Role

Led UX research & stakeholder interviews

Conducted live shadowing of real planning sessions

Classified and prioritized UX issues (high/medium/low impact)

Designed improved table interactions, bulk editing, and override logic

Created AG-Grid prototypes and AI-coded drafts for realistic behaviour

Aligned the team with “vibecoded” early concepts

Guided developers and validated implementation

Outcome

Faster scanning and decision-making

Clear visibility and traceability of overridden data

More efficient bulk operations during planning cycles

Reduced reliance on offline spreadsheets

Stronger UX foundations for future platform evolution

Delivered

UX analysis & prioritization framework

Redesigned workflows for key planning tasks

AG-Grid prototypes & AI-coded behaviour simulations

Visual design system foundations

Implementation support across design & engineering

Why was it cool?

Even in the dullest-looking tools, polishing the small details can make someone’s day radically better.

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